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Meta disables Lula campaign ads days before Brazil's presidential vote

Meta temporarily blocked advertising on Luiz Inácio Lula da Silva’s Facebook page shortly before Brazil’s election, while allowing posts urging a military takeover.

Meta briefly suspended advertising on the Facebook profile of Brazil’s left-wing president, Luiz Inácio Lula da Silva, only days before the national election on October 4. Lula’s campaign has filed an appeal and is awaiting clarification from the company. The move follows an Amnesty International test that submitted fourteen misleading ads; eight were approved, and one urged a military coup if the vote share dropped below half.

Amnesty’s Brazil director, Jurema Werneck, called the platform’s oversight “deeply alarming.” The controversy adds to an already charged race between Lula and far-right candidate Flávio Bolsonaro, son of former president Jair Bolsonaro, with accusations of foreign interference and extremist rhetoric. The incident highlights ongoing concerns about social-media firms’ role in spreading election-related misinformation.

Why it matters

It shows how social-media platforms can influence election discourse and potentially amplify extremist messages.

How this story developed

  1. Sep 3 Lula runs ultra-cautious campaign as poll gap with Bolsonaro narrows
  2. Sep 13 A new poll released in early September records Bolsonaro at 46% and Lula at 45% in a hypothetical runoff.
  3. Sep 25 President Luiz Inacio Lula da Silva signed an order banning online betting in Brazil, a move that takes effect immediately but needs congressional approval within 120 days.
  4. Sep 28 The ban is now subject to a 120‑day congressional review.

In this story

Facebook ad blockBrazil electiondisinformationMeta policyAmnesty International testLula campaignfar-right challenger
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