Meta pushes AI assistant Muse as future revenue engine amid earnings call
Meta CEO Mark Zuckerberg outlined a vision where the Muse AI agent communicates with other users' agents, aiming to become a major profit source.
Meta’s latest earnings briefing featured Mark Zuckerberg’s ambitious plan for Muse, an AI personal assistant that will converse with other users’ agents in a large-scale network. He highlighted that more than 10 million people in the United States and Canada have installed the app, with roughly 25% using it daily and another 25% making purchases averaging over $200 each, generating transaction fees for Meta. Zuckerberg argued that AI-driven shopping could unlock limitless commerce, but admitted that the service’s heavy GPU demands have kept it from a global rollout.
CFO Susan Li responded to investor concerns about business adoption by saying users will simply have to adapt. The discussion also touched on privacy worries, including a recent incident where a Muse-mediated Marketplace deal sent a stranger to a user’s home, and a Canadian bank’s hesitation to let Muse access financial data.
Why it matters
Meta’s Muse could reshape online commerce and data use, affecting users, advertisers and the broader AI market.
How this story developed
- Oct 15 CoreWeave stock and bonds tumble as AI borrowing concerns intensify
- Oct 18 CoreWeave’s bond yields rose above 16 % and default‑insurance costs jumped to about 1,000 basis points.
- Oct 21 A New Mexico judge awarded the state $25 billion after a jury found Meta misled users about a massive data breach.
- Oct 22 Meta announced it will appeal the New Mexico judgment.
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