Samsung teases Apple’s new iPhone Duo with a series of sarcastic X posts
During Apple’s “Surprise and shine” event, Samsung Mobile US used X to mock the iPhone Duo reveal and highlight its own foldable lineup.
Apple’s recent California presentation unveiled the iPhone Duo, a $1,999 foldable device, alongside the iPhone 18 Pro series. While the event unfolded, Samsung Mobile US ran a live commentary on X, peppering the stream with sarcastic remarks about the phone’s appearance and the “One More Thing” pause. The posts referenced Samsung’s earlier foldable releases, especially the triple-screen Galaxy Z TriFold, and promoted the hashtag #ItsTimeToSwitch.
A reply from Duolingo’s mascot sparked additional memes, amplifying the banter. Samsung’s campaign framed Apple’s launch as incremental and encouraged consumers to consider its own offerings. The social media exchange highlighted the competitive rivalry between the two smartphone giants.
How this was covered
- Right-leaning outlets covered this 68m later
Why it matters
The exchange shows how rivals use real-time social media to shape consumer perception during major product launches.
How this story developed
- Sep 9 Apple unveils new CEO and debut foldable iPhone Duo alongside refreshed lineup
- Sep 10 Apple detailed specifications, pricing and the September 12 pre‑order start date for the iPhone Duo and iPhone 18 Pro models.
In this story
Related stories
4 in this thread