Apple's new CEO John Ternus pushes engineering-centric reorganization
Apple's chief executive John Ternus is planning a restructuring that emphasizes engineering, aims to speed up development, expand product lines and trim management layers.
John Ternus, the recently appointed CEO of Apple, intends to reshape the company around a stronger engineering focus. The plan includes moving away from the traditional spring-and-fall release cadence and cutting certain middle-management roles to bring engineers closer to senior leadership. Cost-saving measures are also under review, alongside efforts to tap new revenue streams and increase earnings from existing products.
Why it matters
The restructuring could affect Apple's product pipeline, pricing and employment, influencing the broader tech market.
How this story developed
- Sep 12 Apple launches India pre-orders for iPhone 18 Pro and Pro Max today
- Sep 18 Apple’s simultaneous store openings on Friday triggered massive queues in Sydney, Seoul and several Indian cities.
- Sep 23 Stocks of Apple‑authorized distributors rose sharply after the iPhone 18 Pro rollout.
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