Apple’s iPhone 18 Pro launch draws marathon lines in Seoul and India while accessory options expand
Apple opened its flagship store in Seoul’s Myeongdong district to crowds that began gathering the night before, with some waiting up to 13 hours for the iPhone 18 Pro and Pro Max. In India, major Apple stores in Delhi, Mumbai and Bengaluru saw customers line up early and stay until the stores closed at night, turning the release into a meme‑driven cultural moment. The new models add a variable‑aperture camera that can shift between four f‑stop settings and manual controls in the native app, and Apple claims the A20 Pro processor is up to 50% faster than its predecessor.
Reviewers note the aperture change is subtle and the new burgundy colour is the most sought‑after option. Stock prices for Apple‑authorized distributors rose, with Electronics Mart up over 8%, Redington up over 3% and Eternal up 2.3% following the rollout.
How this was covered
- Right-leaning outlets covered this 2h later
- The two sides describe this in almost entirely different words
Why it matters
The launch shows how a single smartphone release can generate massive on‑site demand, influence consumer buying choices and affect the market performance of related retailers.
How this story developed
- Sep 9 Apple unveils iPhone Duo and new iPhone 18 Pro lineup with pricing for Hungary
- Sep 9 Apple announced its first foldable iPhone Duo and new iPhone 18 Pro models at the first event led by new CEO John Ternus.
- Sep 10 Apple detailed specifications, pricing and the September 12 pre‑order start date for the iPhone Duo and iPhone 18 Pro models.
- Sep 12 Apple’s website now shows pricing for the Philippines in addition to Hungary.
- Sep 12 Apple opened pre-orders on September 12 for the iPhone 18 Pro and iPhone 18 Pro Max in India, with deliveries slated for September 18 and prices starting at Rs 1,64,900.
- Sep 18 Apple’s simultaneous store openings on Friday triggered massive queues in Sydney, Seoul and several Indian cities.
- Sep 23 Stocks of Apple‑authorized distributors rose sharply after the iPhone 18 Pro rollout.
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