Apple sets September 9 livestream for major iPhone unveiling
Invitations bearing the slogan “Surprise and shine” were sent out Wednesday for Apple’s September 9 showcase. The company plans to stream the presentation worldwide while the venue will be the Steve Jobs Theater at Apple Park. Rumors suggest the lineup could feature a foldable iPhone with a wide design, alongside refreshed Pro and Pro Max models likely labeled iPhone 18 Pro and iPhone 18 Pro Max.
The base iPhone 18 is expected to debut in a later event, and a next-year rollout may add an iPhone 18e and a second-generation iPhone Air. This will be the first Apple gathering with John Ternus acting as CEO after succeeding Tim Cook.
How this was covered
- Centrist coverage is the most divided on this story
Why it matters
The event will determine the next generation of Apple’s flagship phones and introduce a new form factor that could reshape the smartphone market.
How this story developed
- Aug 24 Apple to unveil $2,000-plus foldable iPhone Ultra at September event
- Aug 27 The September 9 event will be the first major public appearance of new CEO John Ternus.
- Aug 30 Apple confirmed a prototype stylus for the foldable iPhone but said it probably will not be available at the September 9 event.
- Sep 5 John Ternus circulated an opening memo to employees emphasizing the upcoming September 9 launch.
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