Google trims Pixel 11 prices as iPhone 18 Pro debut approaches
Google has reduced the cost of its Pixel 11 lineup on Amazon, with the Pixel 11 Pro now around $1,007 and the standard Pixel 11 about $840, ahead of Apple’s iPhone 18 Pro launch.
In the days leading up to Apple’s iPhone 18 Pro launch, Google has announced notable price reductions for its Pixel 11 series on Amazon. The flagship Pixel 11 Pro, available in fog, olive and obsidian colors, is now priced near $1,007, effectively offsetting the recent $100 price hike for the base model while offering double the storage at 256 GB. The standard Pixel 11 follows suit, selling for about $840, a $60 discount from its original price.
Google’s discount strategy extends down the lineup, with the Pixel 10A falling to $424 after previously costing $499. These cuts aim to highlight Google-only capabilities such as Camera Looks and Magic Capture, and to entice buyers who might be weighing a switch from Apple’s upcoming device.
Why it matters
Lower Pixel prices give consumers a cheaper alternative to the new iPhone, influencing smartphone market competition.
How this story developed
- Aug 24 Apple to unveil $2,000-plus foldable iPhone Ultra at September event
- Aug 27 The September 9 event will be the first major public appearance of new CEO John Ternus.
- Aug 30 Apple confirmed a prototype stylus for the foldable iPhone but said it probably will not be available at the September 9 event.
- Sep 5 John Ternus circulated an opening memo to employees emphasizing the upcoming September 9 launch.
- Sep 7 UK retailers reduced the iPhone 17 Pro’s price by £100.
- Sep 8 Apple will host its “Surprise and Shine” keynote on September 9, introducing the iPhone 18 series, the inaugural foldable iPhone Ultra, and updates to its Watch, AirPods and home devices.
- Sep 9 John Ternus made his first public appearance as Apple’s chief executive at the September keynote.
- Sep 9 Apple unveiled the foldable iPhone at the September 9 event with a base price of $2,000.
- Sep 9 The event, dubbed “Surprise and Shine,” is set for 10 a.m. PT and will be streamed via the Apple TV app and YouTube.
- Sep 9 Apple introduced its first foldable iPhone Duo and updated iPhone 18 Pro series, publishing Hungarian prices for each model.
- Sep 9 Apple announced its first foldable iPhone Duo and new iPhone 18 Pro models at the first event led by new CEO John Ternus.
- Sep 10 Apple detailed specifications, pricing and the September 12 pre‑order start date for the iPhone Duo and iPhone 18 Pro models.
- Sep 11 Apple also announced the iPhone 18 Pro and Pro Max models, Apple Watch Series 12 and AirPods 5 alongside the iPhone Duo.
- Sep 12 Apple’s website now shows pricing for the Philippines in addition to Hungary.
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