UK shoppers can still find discounted iPhone 17 options despite price rise
Apple has raised the iPhone 17 price to £899, but several UK retailers and carriers continue to offer trade-in credits and contract deals that keep the device below the new list price.
Apple’s latest launch introduced the iPhone 18 Pro and Pro Max, while the iPhone 17 remains on sale after its price was lifted to £899. To offset the higher cost, the Apple Store offers trade-in values up to £615 for older iPhones, and similar schemes are available through Amazon (via NorthLadder), Currys and John Lewis, each providing cash or credit refunds. Carrier contracts across the UK - including Sky Mobile, EE, O2, Vodafone, Tesco Mobile, Three and the Mobiles.co.uk platform - feature 0% finance options and monthly rates ranging from £31.50 to £49.99, with data packages from 1 GB to 200 GB. Some plans add perks like data roll-over, streaming benefits or device upgrade programmes, making the iPhone 17 a viable alternative to the newest models for budget-conscious buyers.
How this story developed
- Aug 24 Apple to unveil $2,000-plus foldable iPhone Ultra at September event
- Sep 5 John Ternus circulated an opening memo to employees emphasizing the upcoming September 9 launch.
- Sep 7 The third-generation Apple AirPods Pro are being offered on Amazon at a Labor Day discount of about 29%, bringing the price down to $199.
- Sep 7 UK retailers reduced the iPhone 17 Pro’s price by £100.
- Sep 8 Apple will host its “Surprise and Shine” keynote on September 9, introducing the iPhone 18 series, the inaugural foldable iPhone Ultra, and updates to its Watch, AirPods and home devices.
- Sep 9 John Ternus made his first public appearance as Apple’s chief executive at the September keynote.
- Sep 9 Apple unveiled the foldable iPhone at the September 9 event with a base price of $2,000.
- Sep 9 The event, dubbed “Surprise and Shine,” is set for 10 a.m. PT and will be streamed via the Apple TV app and YouTube.
- Sep 9 Apple introduced its first foldable iPhone Duo and updated iPhone 18 Pro series, publishing Hungarian prices for each model.
- Sep 9 Apple announced its first foldable iPhone Duo and new iPhone 18 Pro models at the first event led by new CEO John Ternus.
- Sep 10 Apple detailed specifications, pricing and the September 12 pre‑order start date for the iPhone Duo and iPhone 18 Pro models.
- Sep 11 Apple also announced the iPhone 18 Pro and Pro Max models, Apple Watch Series 12 and AirPods 5 alongside the iPhone Duo.
- Sep 12 Apple’s website now shows pricing for the Philippines in addition to Hungary.
- Sep 12 Apple introduced the AirPods 5 and Amazon posted a Labor Day discount on the AirPods Pro 3.
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